I participated in the 2023 fSF case study scholarship competition in the marketing category. My case study analyzed, modified, and measured Telfar's environmental social governance practices.
Telfar, known for inclusive pricing and vegan products, faces criticism for ESG shortcomings. To address this, they introduce a new slogan, "Not for You - For Our Planet," emphasizing sustainability. The brand enhances the Shopping Bag experience, promotes multi-use with a "For Everything" campaign, and introduces a repair/trade platform to reduce waste. A proposed collaboration offers a sustainable leather substitute. An annual ESG report aims to provide transparency on sustainability practices and social initiatives, fostering accountability and customer awareness.
